fiFIrebird

The mural embodies the mission and ideology of the brand: an industrial, high-tech city with a soul — vibrant and full of life. The Phoenix, known in Russian culture as the Firebird (Zhar-Ptitsa), symbolizes the transformation of industry and its new stage of development — a transition from the past to the future through the preservation of cultural and moral values, our cultural code, and DNA.

At the heart of the pattern is a bird — a symbol of the soul and transformation. In its elaborate tail are traditional values. It soars beneath the Star of the Mother of God, a symbol of rebirth, guided by moral ideals on its path to success.

A special role in the mural belongs to the pattern itself. Similar motifs were once placed on houses in Rus', passed down from family to family, generation to generation, carrying sacred meaning. The sphere represents the sun — the primary source of energy and life. The image of the family tree is depicted as the Slavic letter Ж ("zhe") from the ancient alphabet, symbolizing "life" (zhivete). In the past, Russian craftswomen often framed large ornamental compositions with these "zhivetiki" symbols. The upper and lower parts of the sign schematically represent the crown and roots of a tree, linking the past with the future, and symbolizing ancestral protection and generational continuity.

Another important symbol — the spiral — is among the most ancient and significant signs. It represents solstice points — the spring and autumn turning of the sun — and reflects the deep connection between generations.