Robot INDU

For the project of light industrial Industrial City, the Murmural team developed a mascot — the main character, the robot named INDU. INDU is a whimsical character embodying the qualities of technology, progress, automation, and industrialization. His name is derived from the brand Industrial City.

The core purpose of robots is to make human life more comfortable and to improve working conditions — a value that aligns closely with one of the key principles of the company’s philosophy.

INDU perceives the world not only through his sensor-camera, but also thanks to a little friend who lives on his shoulder — a bird. This gentle image symbolizes the friendliness and comfort of a forward-looking, human-centered environment.